Slimming World, U.K. Design Concepts
Slimming World, U.K. is a weight loss program which is as well known in England as Jenny Craig and Weight Watchers are in America. They were looking to launch a version of the program for American audiences and we were asked to present our ideas. My team came up with campaign designs and digital marketing tactics which re-branded the program and would introduce a new line of support features for the new audience. These features included, mobile access to the site, development of a social media based community, streamlined program and partnership with activity tracking band.