HealthTronics Cryotherapy Brand Dev and Product Launch

HealthTronics was launching a new line of cryoablation for treatment of prostate cancer and my team was brought in to help. We began with a campaign concepts and landed on the emotional and powerful "I Want" campaign. Also included in the project was branding and identity program for the Endocare Cryotherapy brand. We then built out digital media, including website, videos and sales aids.

HealthTronics 2012-2013 Senior Art Director