• Creative Direction
    + Intelligent Design & Strategic Solutions
  • Thoughtfully Crafted Creative
    With user experience and effective marketing in mind

Portfolio

Alphaeon

Case Study: ALPHAEON

Fully responsive design for ALPHAEON consumer facing site

Case Study: Lululemon Athletica Promotional Material

Email, direct mail and POP for Lululemon Santa Monica

Case Study: Slimming World

Website and ad concepts for UK's leading weight loss program

Case Study: Panasonic Avionics

Integrated Marketing tactics designed and deployed

 
Panasonic GCS Infographic

Panasonic Infographic

Infographic for Panasonic GCS 1000th install

Eli Lilly Oncology Pipeline

Engaging site designed to promote upcoming line of Lilly products

YOR Health Adcepts

Design Concepts for YOR Health Ad Campaigns

West Coast University Interior

Interior Graphic Program for North Hollywood Campus

 
Endocare

Case Study: Endocare

Branding & Launch of HealthTronics, Endocare

iLasik mobile app

App designed for Abbot iLasik to help doctors discuss procedure

Panasonic 2016 Calendar

Design of "paper airplane" calendar

Girl Scouts OC

Marketing tools designed to build awareness for Girl Scouts OC

 

Reign of Fire Poster

DVD release poster design for Spyglass Entertainment film

Bittens Comics

Creation of comics, apparel and Bittens e-commerce site

Tapatio Hot Sauce

Website and marketing materials designed for Tapatio Hot Sauce

Site Perfomance Infographic

Infographic designed for internal team to showcase site performance

 

Bio Brief

An artist for as long as I can remember, my love for commercial design began early. My first source of independent income was making and selling custom airbrushed shirts in high school and I continued to pursue my passion for commercial art in college. I majored in Psychology with minor in Fine Art from the University of California, Santa Barbara. I continued on to receive DCA certification from University of California, Los Angeles, Extension. Most recently I have received a MBA from the Paul Merage Business School, at the University of California, Irvine.

I have been fortunate in my career to have had the opportunity to work with and learn from some incredibly gifted artists and inspring leaders. I have also worked with amazing clients and have been able to create experiences that make an impact and have made differences in people's lives.

I enjoy being a brand steward and getting the chance to develop strategies that will lead to increased awareness, change behaviors and inspire and allow for innovation of products and processes.

I design because it is my passion and firmly believe that doing what you love in life will always produce the greatest results. My other passions include creating and listening to music (of all kinds), I have been a drummer for over 25 years and have recently taken up accoustic guitar. I also enjoy being outdoors, hiking, biking, being in the water as well as being indoors, painting, playing with the latest gadgets, or just spending time with the family.

  • University of California, Irvine - Graduation date Fall 2015
  • Merage School of Business, Executive MBA Program
  • University of California, Los Angeles Extension, Westwood - Completed Spring 2000
  • Design Communication Arts (DCA) Certificate
  • University of California, Santa Barbara - Graduated May 1997
  • Bachelor of Arts, Major Psychology/Minor Fine Art

  • Recipient of Business Support Award from the City of Huntington Beach, 2012
  • Recipient of MAME Award for brochure design while at Weston Mason

  • Vice Chair of Huntington Beach Allied Arts Board, current position held
  • Member of AIGA Orange County and Orange County User Experience group
  • Member of UCSB Alumni Association
  • Guest Speaker at USC, Information Technology Program, Fall 2008, 2010, and 2011

  • Musician (drums and guitar)
  • Photographer, and Mixed Medium Artist
  • Enjoyer of Anything Outdoors

Work Experience

January 2015 – Current, Creative Director - Panasonic Avioncis

  • Manage projects and help develop strategy for integrated marketing tactics
  • Maintain brand adherence and ensure message matches goals on all tactics deployed
  • Create storyboards and architecture for digital media, web, videos and presentations
  • Designed and implemented new protocols to increase department productivity and efficiency
  • Lead creative team in the devlopment of exciting new ad campaigns and design concepts
  • Manage vendors/staff and oversee creative outputs to both external and internal clients
  • Develop content/message for social media, web, print materials, trade shows and more

March 2013 – July 2014, Associate Creative Director - dmdifference.com

  • Managed a team of 10, including designers, freelancers, copywriters, QA and programmers
  • Played an intregal part in signing on of over 1.5 million in new business
  • Led rebranding efforts and participating in client strategy meetings
  • Directed campaign designs, pitching new concepts to clients and assisting in client relations
  • Instructed educational sessions to keep team current on trends and tools used within the industry
  • Designed and implemented new protocols for department productivity and project management
  • Assisted in devlopment of branding program for clients

February 2011 – February 2013, Senior Art Director - Ignitehealth.com

  • Managed projects and resources to meet client demands before deadlines
  • Led creative team in brainstorming sessions to develop ad campaigns and design concepts
  • Assisted in creation of proposals, pitch decks and SOWs for new and existing clients
  • Designed websites, applications for iPad and mobile device and print graphics
  • Led educational sessions for creative team, covering a range of topics from design to process

June 2007 – November 2008, Sr. Designer - waremalcomb.com

  • Managed client accounts, obtained new clients and assisted in efforts to add new accounts
  • Led design development on multiple collateral, environmental and web projects
  • Mentored, trained, motivated and supervised junior designers in graphics department
  • Developed and maintained relationships with local/national vendors and resources
  • Sought out new opportunities with existing clients and assisted the efforts of Marketing Department

April 2003 – June 2007, Designer - westonmason.com

  • Designed award winning logos, collateral, print ads, e-blasts, exterior signs, POP displays and DVD covers

September 2000 – April 2003, Production Artist

  • Designed logos, postcards, broker flyers, point-of-purchase displays and DVD covers
  • Assisted Art Directors in building out print ready mechanicals for vendors
  • Managed data archiving system, maintained database and created brand guideline programs
  • Revised and produced mechanicals for brochures, sales collateral, direct mail, exterior signs and print advertisements in national and regional publications

Resume

Download a PDF version of my complete resume.

Download

 
 

A few of the clients I have been fortunate to work with

 
 

In Summation

I love the work I do and I am lucky to get to do what I love.

I design because it is my passion and firmly believe doing what you love in life will always produce the greatest results.

Contact

310.748.4124
matt@mattrdesign.com
624 Ashland Drive, Huntington Beach, CA 92648